Standard Measurement Point Typical Use Regions Conversion Formula
CIE (Europe) 50% of maximum intensity EU, Middle East, Asia IES ≈ 0.6 × CIE
IES (North America) 10% of maximum intensity USA, Canada CIE ≈ 1.67 × IES

Pro Tip: Always confirm the standard when buying LED lights for international projects to avoid under/over-lighting.